The PGA Tour is also covered extensively outside the United States. In the United Kingdom, Sky Sports was the main broadcaster of the tour for a number of years up to 2006. Setanta Sports won exclusive UK and Ireland rights for six years from 2007 for a reported cost of £103 million. The deal includes Champions Tour and the Nationwide Tour events, but like the U.S. television deals it does not include the major championships, and unlike the U.S. deal, it does not include the World Golf Championships. Setanta set up the Setanta Golf channel to present its coverage.[49] On June 23, 2009, Setanta's UK arm went into administration and ceased broadcasting. Eurosport picked up the television rights for the remainder of the 2009 season.[50] Sky Sports regained the TV rights with an eight-year deal from 2010 to 2017.[51] In South Korea, SBS, which has been the tour's exclusive TV broadcaster in that country since the mid-1990s, agreed in 2009 to extend its contract with the PGA Tour through 2019. As a part of that deal, it became sponsor of the season's opening tournament, a winners-only event that was renamed the SBS Championship effective in 2010.[52] In 2011 however, Korean automobile manufacturer Hyundai took over the title sponsorship, but SBS still remains a sponsor of the event.[53]
Since 2013, 50 Korn Ferry Tour golfers earn privileges during the next PGA Tour season, which now begins the month after the Tour Finals. The top 25 money winners over the regular season (i.e., before the Tour Finals) receive PGA Tour cards, as do the top 25 money winners in the Finals. The priority position of all 50 golfers on the PGA Tour is based on money earned during the Tour Finals, except that the regular season money leader shares equal status with the Finals money leader. In addition, a golfer who wins three events on that tour in a calendar year earns a "performance promotion" (informally a "battlefield promotion") which garners PGA Tour privileges for the remainder of the year plus the following full season.[35]
The PGA Tour places a strong emphasis on charity fundraising, usually on behalf of local charities in cities where events are staged. With the exception of a few older events, PGA Tour rules require all Tour events to be non-profit; the Tour itself is also a non-profit company. In 2005, it started a campaign to push its all-time fundraising tally past one billion dollars ("Drive to a Billion"), and it reached that mark one week before the end of the season. However, monies raised for charities derive from the tournaments' positive revenues (if any), and not any actual monetary donation from the PGA Tour, whose purse monies and expenses are guaranteed. The number of charities which receive benefits from PGA Tour, PGA Tour Champions and Korn Ferry Tour events is estimated at over 2,000. In 2009, the total raised for charity was some $108 million.[38] The organization announced to have generated $180 million for charities in 2017 through the tournaments of its six tours.[39]
On March 20, 2012, the tour announced radical changes to the tour's season and qualifying process.[66][67] Further details of these changes relating to the Fall Series were announced on June 26,[68] with the remaining details announced on July 10.[69] One of the final details received a minor tweak, effective for the 2013 season only, on September 11.[70]
The 2013 season, which was the last before the tour transitioned to a schedule spanning two calendar years, had 40 official-money events in 38 weeks, including three alternate events played the same week as a higher-status tournament. The other event that is considered part of the 2013 season is the biennial Presidents Cup, matching a team of golfers representing the US with an "International" team consisting of non-European players (Europeans instead play in the Ryder Cup, held in even-numbered years).[citation needed]
Without the tour players, the PGA of America became primarily an association of club professionals, but retained control of two significant events; the PGA Championship and the Ryder Cup.[6] The former was an established major championship, but the latter was an obscure match play team event which was not particularly popular with golf fans, due to predictable dominance by the United States. With the addition of players from continental Europe in 1979 and expanded television coverage, it became very competitive and evolved into the premier international team event, lately dominated by Europe. Both events are very important revenue streams for the PGA of America.
Justin Thomas headlines the Sony Open in Hawaii, the first full-field event of the calendar year. Thomas famously shot a 59 here in 2017 and holds the 36, 54, and 72-hole records at Waialae Country Club. Defending champion Matt Kuchar also returns following his four-shot win over Andrew Putnam in 2019. Joining him are Hideki Matsuyama, Presidents Cup star Abraham Ancer and last season's Barracuda Championship winner Collin Morikawa. With 500 FedExCup points up for grabs, can Kuchar retain his title?
The tour began 91 years ago in 1929 and at various times the tournament players had attempted to operate independently from the club professionals.[1][5] With an increase of revenue in the late 1960s due to expanded television coverage, a dispute arose between the touring professionals and the PGA of America on how to distribute the windfall. The tour players wanted larger purses, where the PGA desired the money to go to the general fund to help grow the game at the local level.[6][7] Following the final major in July 1968 at the PGA Championship, several leading tour pros voiced their dissatisfaction with the venue and the abundance of club pros in the field.[8] The increased friction resulted in a new entity in August, what would eventually become the PGA Tour.[9][10][11][12] Tournament players formed their own organization, American Professional Golfers, Inc. (APG), independent of the PGA of America.[13][14][15] Its headquarters were in New York City.[10]
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