The PGA Tour is also covered extensively outside the United States. In the United Kingdom, Sky Sports was the main broadcaster of the tour for a number of years up to 2006. Setanta Sports won exclusive UK and Ireland rights for six years from 2007 for a reported cost of £103 million. The deal includes Champions Tour and the Nationwide Tour events, but like the U.S. television deals it does not include the major championships, and unlike the U.S. deal, it does not include the World Golf Championships. Setanta set up the Setanta Golf channel to present its coverage. On June 23, 2009, Setanta's UK arm went into administration and ceased broadcasting. Eurosport picked up the television rights for the remainder of the 2009 season. Sky Sports regained the TV rights with an eight-year deal from 2010 to 2017. In South Korea, SBS, which has been the tour's exclusive TV broadcaster in that country since the mid-1990s, agreed in 2009 to extend its contract with the PGA Tour through 2019. As a part of that deal, it became sponsor of the season's opening tournament, a winners-only event that was renamed the SBS Championship effective in 2010. In 2011 however, Korean automobile manufacturer Hyundai took over the title sponsorship, but SBS still remains a sponsor of the event.
Without the tour players, the PGA of America became primarily an association of club professionals, but retained control of two significant events; the PGA Championship and the Ryder Cup. The former was an established major championship, but the latter was an obscure match play team event which was not particularly popular with golf fans, due to predictable dominance by the United States. With the addition of players from continental Europe in 1979 and expanded television coverage, it became very competitive and evolved into the premier international team event, lately dominated by Europe. Both events are very important revenue streams for the PGA of America.
The tour began 91 years ago in 1929 and at various times the tournament players had attempted to operate independently from the club professionals. With an increase of revenue in the late 1960s due to expanded television coverage, a dispute arose between the touring professionals and the PGA of America on how to distribute the windfall. The tour players wanted larger purses, where the PGA desired the money to go to the general fund to help grow the game at the local level. Following the final major in July 1968 at the PGA Championship, several leading tour pros voiced their dissatisfaction with the venue and the abundance of club pros in the field. The increased friction resulted in a new entity in August, what would eventually become the PGA Tour. Tournament players formed their own organization, American Professional Golfers, Inc. (APG), independent of the PGA of America. Its headquarters were in New York City.