The PGA Tour is also covered extensively outside the United States. In the United Kingdom, Sky Sports was the main broadcaster of the tour for a number of years up to 2006. Setanta Sports won exclusive UK and Ireland rights for six years from 2007 for a reported cost of £103 million. The deal includes Champions Tour and the Nationwide Tour events, but like the U.S. television deals it does not include the major championships, and unlike the U.S. deal, it does not include the World Golf Championships. Setanta set up the Setanta Golf channel to present its coverage.[49] On June 23, 2009, Setanta's UK arm went into administration and ceased broadcasting. Eurosport picked up the television rights for the remainder of the 2009 season.[50] Sky Sports regained the TV rights with an eight-year deal from 2010 to 2017.[51] In South Korea, SBS, which has been the tour's exclusive TV broadcaster in that country since the mid-1990s, agreed in 2009 to extend its contract with the PGA Tour through 2019. As a part of that deal, it became sponsor of the season's opening tournament, a winners-only event that was renamed the SBS Championship effective in 2010.[52] In 2011 however, Korean automobile manufacturer Hyundai took over the title sponsorship, but SBS still remains a sponsor of the event.[53]
In 2007, The Players Championship moved to May so as to have a marquee event in five consecutive months. The Tour Championship moved to mid-September, with an international team event (Ryder Cup or Presidents Cup) following at the end of September. The schedule was tweaked slightly in both 2008 and 2009. After the third FedEx Cup playoff event, the BMW Championship, the Tour takes a full week off. In 2008, the break came before the Ryder Cup, with the Tour Championship the week after that. In 2009, the break was followed by the Tour Championship, with the Presidents Cup taking place two weeks after that.[citation needed]
Most members of the tour play between 20 and 30 tournaments in the season. The geography of the tour is determined by the weather. It starts in Hawaii in January and spends most of its first two months in California and Arizona during what is known as the "West Coast Swing" and then moves to the American Southeast for the "Southern Swing." Each swing culminates in a significant tour event. In April, tour events begin to drift north. The summer months are spent mainly in the Northeast and the Midwest, and in the fall (autumn) the tour heads south again.[citation needed]
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