The PGA Tour places a strong emphasis on charity fundraising, usually on behalf of local charities in cities where events are staged. With the exception of a few older events, PGA Tour rules require all Tour events to be non-profit; the Tour itself is also a non-profit company. In 2005, it started a campaign to push its all-time fundraising tally past one billion dollars ("Drive to a Billion"), and it reached that mark one week before the end of the season. However, monies raised for charities derive from the tournaments' positive revenues (if any), and not any actual monetary donation from the PGA Tour, whose purse monies and expenses are guaranteed. The number of charities which receive benefits from PGA Tour, PGA Tour Champions and Korn Ferry Tour events is estimated at over 2,000. In 2009, the total raised for charity was some $108 million. The organization announced to have generated $180 million for charities in 2017 through the tournaments of its six tours.
In June 2018, it was announced that Eurosport's parent company Discovery Inc. had acquired exclusive international media rights to the PGA Tour outside of the United States, beginning 2019, under a 12-year, US$2 billion deal. The contract covers Discovery's international channels (including Eurosport), sub-licensing arrangements with local broadcasters, and development of an international PGA Tour over the top subscription service—which was unveiled in October under the brand GolfTV. The service will replace PGA Tour Live in international markets as existing rights lapse, beginning with Australia, Canada, Italy, Japan, the Netherlands, Portugal, Russia and Spain in January 2019. GolfTV also acquired rights to the Ryder Cup and European Tour in selected markets, and signed a deal with Tiger Woods to develop original content centered upon him.
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