Jon Anthony is a world renowned dating coach and the founder of Masculine Development, a website specifically dedicated to helping men improve their personal, dating, and financial lives. After years of training men how to attract women, build muscle, and make more money, Jon created the "7 Strategies" program to help kickstart your journey to success. Jon firmly believes that every man should have control over his own life, and he created Masculine Development to share his passion with men who want success in all areas.

It’s natural for anyone trying to lose weight to want to lose it very quickly. But evidence shows that people who lose weight gradually and steadily (about 1 to 2 pounds per week) are more successful at keeping weight off. Healthy weight loss isn’t just about a “diet” or “program”. It’s about an ongoing lifestyle that includes long-term changes in daily eating and exercise habits.

I love this book. I bought the kindle version a few years back but didn't follow the diet. I just finished week 1 and lost 6.6 lbs. I'm hoping to lose more than 20 lbs at the end of 4 weeks. I will start the cycle over. I love that the book has so many options of meal and snack choices. It also shows the time to eat it. I need that written out for me. I will update again after I complete the 4th week.


I love the book! Very easy to follow with a large variation of foods to choose from. Dr. Ian breaks down each phase of the plan and offers menu suggestions to follow. I would definitely recommend this book to a friend and other buyers looking to lose weight! Absolutely nothing boring about this diet plan - love it. I'm going on week 3 and I have lost 14.5 lbs.!
High intensity interval training, or HIIT, is a type of training that involves short bursts of high-intensity intervals of exercise combined with lower-intensity intervals. One example is all-out sprinting for 30 seconds between 60-second jogging sessions. One workout would involve five to 10 of those high-intensity cycles. This type of workout is designed to burn large amounts of fat in a short period of time.
While some people respond well to counting calories or similar restrictive methods, others respond better to having more freedom in planning their weight-loss programs. Being free to simply avoid fried foods or cut back on refined carbs can set them up for success. So, don’t get too discouraged if a diet that worked for somebody else doesn’t work for you. And don’t beat yourself up if a diet proves too restrictive for you to stick with. Ultimately, a diet is only right for you if it’s one you can stick with over time.
Testing your limits brings about than just bragging rights. Lifting a heavier weight for fewer reps burns nearly twice as many calories during the two hours after your workout than lifting a lighter weight for more reps, according to research published in the journal Medicine & Science in Sports & Exercise. Feel smug in the knowledge you’re still torching calories in that 10am meeting.
You already know that a perfect diet doesn't exist, but many of us still can't resist the urge to kick ourselves when we indulge, eat too much, or get thrown off course from restrictive diets. The problem: This only makes it more difficult, stressful, and downright impossible to lose weight. So rather than beating yourself up for eating foods you think you shouldn't, let it go. Treating yourself to about 200 calories worth of deliciousness each day — something that feels indulgent to you — can help you stay on track for the long haul, so allow yourself to eat, breathe, and indulge. Food should be joyful, not agonizing!

If you’re new, you’ll probably have to start off with just 4-5 times, or even 2-3 times. The first time I did HIIT was after I just recovered from surgery on my left hand (I cut it open real bad, severed two tendons and a nerve). I hadn’t worked out in literally 4 months (the doctors forbade it), but me, being a dumbass, decided “FUCK IT!” and went all out doing HIIT for like 8 cycles. I puked afterwards.
Incorporate at least two additional days of exercise -- cardio, yoga, or Pilates -- outside of the three workout days that you perform the 30-Day Shred program. According to the Centers for Disease Control, adults between the ages of 18 and 64 require 150 minutes of moderate intensity aerobic fitness every week and two to three days a week of strength training.

While no single food can "spot train" belly fat, some smart swaps can also improve gut health (eliminating cramps and gas!) and help you feel less puffy. Veggies, fruits, seeds, nuts, fish, whole grains, and other smart choices loaded with fiber and protein will keep you fuller longer, all while working their nutrient-powered magic. When it comes to healthy eating and weight loss, these plant-based foods loved by registered dietitians have your back.


Don’t work out later than three days before your event. If your party’s on Saturday, for example, do your last workout of the week on Wednesday—muscles bulge most when they’re flush with glycogen (the carbohydrates stored in muscle), so you need to give your body time to recover and replenish its glycogen stores before your unveiling. If you train too close to the big day, the carbs stored in your muscles will be depleted, and you’ll end up looking flat and soft. Furthermore, make sure this last workout focuses on the areas you want to highlight, such as chest and arms. Glycogen is replenished fastest in muscles that need it most—i.e., the ones that have just been worked—so if you want your pecs and biceps to pop, you have to make sure they soak up as many of the carbs you’re taking in as possible (explained in the next step).
There’s a reason why protein takes center stage in many popular diet plans: it helps you feel full and stokes your metabolism enough to help you avoid the typical one or two pounds most adults gain each year. Your body burns slightly more calories after eating protein compared with fats or carbs, and protein from food also helps keep your muscles from deteriorating as you age. (Strength-building exercise is another important part of this process.) In order to get these benefits, you need to include protein at each meal, and getting adequate amounts of protein at breakfast — about 20 grams — is especially important. Making a beeline for the bagels or cereal means your body misses a key opportunity to rebuild muscle tissue, which naturally breaks down as you sleep. If this is your morning routine, your muscle mass will start to decline, and that means your metabolism will slow down. So skip the AM pastries and other carb-rich fare, and opt for an omelet or smoothie made with Greek yogurt or protein powder, instead.
That’s because strength training helps you build muscle, which will replace body fat. In fact, strength training is one of the few activities you can do to spike the amount of calories you burn, even after you’re done with your workout. Bonus: When your metabolic rate becomes faster due to muscle growth, you’ll have a little more wiggle room in your diet if that’s something you struggle with, says Dr. Cheskin.
Which is why it pays to keep your cool. One way to do so: practicing mindfulness. According to a 2011 Journal of Obesity study, women who experienced the greatest reduction in stress by effectively mastering stress-reduction techniques tended to lose the most deep belly fat. So go ahead and take some deep breaths, hit the mat for some anxiety-relieving yoga, or open up one of those guided-meditation apps. Your belly will thank you in the long run.

If you have Celiac disease, of course you can and should eat gluten-free foods. But for those who choose gluten-free options because they think it’s healthier, think again. “As alternative grains are more bitter than their wheat-, barley-,  and rye- gluten-containing counterparts, the most common means to mask bitterness is…wait for it…by adding high levels of sugar,” says Alvin Berger, MS, PhD, nutritionist, lipid biochemist and co-founder of Life Sense Products. “The sugar is added in its plethora of alternative forms and names, to provide cover. The bottom line is that many gluten-free foods are higher in total sugars and high glycemic-carbs than their gluten-containing counterparts.”

Remember that it takes a 3500-calorie deficit to lose one pound of fat. That is, you have to either burn off 3500 calories through exercise or eat 3500 calories less than you burn in a week. Break this up into daily limits. To burn 3500 calories a week, you should aim to have a 500 calorie deficit every day. For example, you can exercise to burn 250 calories and cut 250 calories from your diet.

Basically, the effect of exercise on our weight is vastly overrated. That’s why it’s only number 15 on this list. There are other things you need to take care of first. It’s not a good idea to eat bad food, drink sugar water (so-called “sports drinks”) or be on medications which force you to exercise for hours daily just to compensate. Metaphorically that’s like digging a hole, into which you put your ladder, on which you stand and paint the basement-level windows of your house.


In a way, moderate-intensity physical activity is that "magic pill" a lot of people are looking for, because the health benefits go beyond keeping your waistline trim: Not only can it reduce your risk of cancer, stroke, diabetes and heart attacks, but studies have shown that physical activity can significantly improve the moods of patients with major depressive disorders.
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